Upright Brand

Stand Above The Hustle

(646) 807-8654

Upright Brand helps founders grow their business. Established by Erik Fabian, a former senior brand marketer at Moleskine and Greenhouse Software, our approach is based on research into the strategies and tactics startups need at each stage of growth.


/ Stand Above The Hustle /

Upright Brand is a strategic brand marketing consultancy that helps founders grow businesses in an age of off-the-shelf ventures.


It has never been easier to start a new venture.

And it has never been harder to compete.

Find the confidence, alignment, and breakout momentum to make your brand your unfair advantage.



Do your investors & prospects struggle to understand your vision?

Being a founder with a dream can be a lonely road…even with a team and advisors.

Learn how we help businesses develop confidence in their emerging brand.



Does it feel like everyone is saying something different?

There is a point in every brand’s development when they find traction and they lose alignment.

Learn three ways we help businesses regain their alignment.



Is it easier to fight your way to a goal or be carried there by your fans?

Get ready for take off.



Hi. I’m Erik.

Strategist. Storyteller. Event Maker. Partnership Builder.

I have a few ideas for you.


Some of our favorite clients:


©2019 Upright Brand