Upright Brand

Stand Above The Hustle

(646) 807-8654

Upright Brand helps founders grow their business. Established by Erik Fabian, a former senior brand marketer at Moleskine and Greenhouse Software, our approach is based on research into the strategies and tactics startups need at each stage of growth.

How will you Stand Above The Hustle?

For founders and executives hustling to stand-out in an age of off-the-shelf ventures, Upright Brand offers developmental brand strategy and marketing consulting to help you position and grow a profitable business.

We support you at three key growth points:

  • Defining your strategic story and brand platform...to help new customers choose you.

  • Creating plans to align your brand, team, and fans...so you have the fuel to grow faster.

  • Advising or executing: event, communications, and brand partnership campaigns...to create breakout momentum.

Unlike purely digital marketers, we have sold both physical and digital products. Unlike most creative agencies, we don't think you build a new startup brand using the same tactics that conglomerates invented to sell us toothpaste.

We meet businesses where they are today and help them lay a foundation on which to iterate, learn, and grow a profitable new brand.


/ Our Approach

We believe that every company needs help relevant to their stage of development…cause babies don’t get beer and mom’s get all the chocolate they want.

  1. Every project starts with a conversation...about where you are today and where you want to go.

  2. We take a broad, objective look at your brand and business from the inside and the outside.

  3. We locate your brand on proprietary brand development curve to help you see the opportunities and challenges that lie ahead.

  4. We help you define your brand, point you in the direction of growth, give you tools to tell your story and win new fans.

  5. We will help you plan and execute winning campaigns.

/ Ask About

  • Naming that helps you sell

  • Positioning that feels more Grand Canyon than pothole

  • Strategic Messaging that gets everyone singing the same song

  • Pitch Decks…you’re gonna need a wheelbarrow for all that funding

  • Ideation that provides insight

  • Research without focus groups

  • Employer Branding that will hire that engineer away from Facebook

  • Launching into the American market…because us Yanks are weird

/ Have Us Plan & Execute Campaigns:

  • Like Events & Webinars for 10 or 1000 of your closest fans

  • Or PR & Communications Campaigns that will give you clips to send to your mom

  • And Brand Partnerships & Influencer Campaigns…they are really one of the best ways to grow a new brand

/ How To Start

The easiest way to start is to send us an email telling us why you are great and what you want to accomplish.

Or click the button below and schedule a free, 20min consultation to help clarify your goals.

I did not have a full picture of what needed to happen at a conference I was organizing. I had a vague idea of actions and items, but didn’t have concrete plan to realize them. Erik’s consulting was very helpful. He advised on details of the run of show, leadership, and communication strategy. Erik is also empathetic to points of my anxiety and uncertainty. He helped me articulate the big picture vision of what the conference needs to be. In the end, I was able to realize the vision with help of volunteers and trusted client. Thanks to Erik, I was able to organize the conference with confidence.
— Taeyoon Choi, Organizer, Processing Community Day @ MIT