Upright Brand

Stand Above The Hustle

(646) 807-8654

Upright Brand helps founders grow their business. Established by Erik Fabian, a former senior brand marketer at Moleskine and Greenhouse Software, our approach is based on research into the strategies and tactics startups need at each stage of growth.

Creative briefs are simple alignment tools for working with creative teams. Here is an example.


Events are complex, living creatures that happen in the messy, real world. They can be hard to measure. Here is a place to start.


Here is an ever expanding list of resources for early stage founders who are looking to learn more about brand marketing.