Upright Brand

Stand Above The Hustle

(646) 807-8654

Upright Brand helps founders grow their business. Established by Erik Fabian, a former senior brand marketer at Moleskine and Greenhouse Software, our approach is based on research into the strategies and tactics startups need at each stage of growth.

Brand Partnerships

In a noisy world, brand and communication partnerships break through and are an effective, low-cost investment for building a brand. Use partnerships to create opportunities for direct engagement with your fans, expanding your community and earn media.

Erik Fabian, founder of Upright Brand, has built partnerships with brands including: (RED), Tumblr, the Telluride Film Festival, Dwell.com, the Future of Storytelling Conference, the Broadway musical FUN HOME, the French Embassy in NYC, the School of Visual Arts, MoMA, Sean Kelly Gallery, Michelle Phan, and the Instagram based street-art gallery Instagrafite.

His design collaborations have included projects with artists: Marina Abramović, Kehinde Willey, and Sarah Sze.

How can a brand partnership help you launch or grow your brand?

I loved working with Erik at Moleskine. He was open to new ideas, and was 100% in when we promoted both Moleskine and my Sketchnote Handbook and Sketchnote Workbook at SXSW interactive. We partnered to spread the word about both products, and over the years, we great experiences with working together.
— Mike Rohde - Designer & Bestselling Author of The Sketchnote Handbook