In a noisy world, brand and communication partnerships break through and are an effective, low-cost investment for building a brand. Use partnerships to create opportunities for direct engagement with your fans, expanding your community and earn media.
Erik Fabian, founder of Upright Brand, has built partnerships with brands including: (RED), Tumblr, the Telluride Film Festival, Dwell.com, the Future of Storytelling Conference, the Broadway musical FUN HOME, the French Embassy in NYC, the School of Visual Arts, MoMA, Sean Kelly Gallery, Michelle Phan, and the Instagram based street-art gallery Instagrafite.
His design collaborations have included projects with artists: Marina Abramović, Kehinde Willey, and Sarah Sze.
How can a brand partnership help you launch or grow your brand?