Upright Brand

Stand Above The Hustle

(646) 807-8654

Upright Brand helps founders grow their business. Established by Erik Fabian, a former senior brand marketer at Moleskine and Greenhouse Software, our approach is based on research into the strategies and tactics startups need at each stage of growth.


Everyone Is saying Something Different

There is a point in every brand’s development when they find traction and they lose alignment.

Here are three actions any growing business can use to align and continue to validate their brand story.


Align Around A Single Strategic Story

Growth leads to bigger teams, more products, and pivots of focus. Brands at this stage often lose the messaging alignment that earned them their first customers.

Take a breath and realign you team around a single story that explains who you are, who you are for, and why you matter.

Everyone outside your company only sees one brand anyway.

Align Your Hiring Experience, Culture & Story

Whether someone is considering applying to work for you or purchasing your product, they are developing an opinion about your brand and sharing it with their friends.

Effective hiring will become essential as you grow but too often people and marketing teams work in isolation.

Align how you hire, and how you sell you products to ensure you have the talent, company culture, and brand story to compete against your biggest competition.

Welcome Your Fans

As your brand emerges you will find that you have customers and you have fans.

Your most passionate fans will become your biggest ally and an engine for growth.

Roll out the welcome mat and give your customers ways to engage beyond just buying something.


“90% of consumers said they expect the customer experience to be consistent across channels and devices “

SDL Brand Research Report

“Talent is shopping for their next employer like they shop for consumer goods.”

ERE Media


For founders and executives leading growing businesses, Upright Brand helps align and validate your brand.

  • Align your team, partners, products, investors and fans around a single strategic brand story

  • Create an employer brand that aligns your marketing and people/hr team

  • Start to engage your fans before and after the sale

  • Develop new awareness channels: Events, Webinars, PR, Brand Partnerships

The easiest way to start is to send us an email telling us why you are great and what you want to accomplish.

Or click the button below and schedule a free, 20min consultation to help clarify your goals.