Upright Brand

Stand Above The Hustle

(646) 807-8654

Upright Brand helps founders grow their business. Established by Erik Fabian, a former senior brand marketer at Moleskine and Greenhouse Software, our approach is based on research into the strategies and tactics startups need at each stage of growth.

Erik Fabian

Erik Fabian, Founder & President

Erik Fabian has been called a “brand therapist” for organizations who need a brand strategy, story, and plan.

He formerly led brand teams at Moleskine and Greenhouse Software.

Erik is based in Brooklyn, NY and works internationally.

Full bio.

Erik brings both left and right side of the brain to work, and combines the science of data with the free-flow of creativity. Brand and media innovator at large, Erik is a development pacesetter with enduring focus, attention to milestones and an energizing passion for people and quality.
— Marco Beghin, Former President, Moleskine America

Collaborator Network

Erik is supported by a curated, international network of creatives, producers, business strategists, media experts and marketers.

Marco Beghin

A brand pioneer, Marco brings a General Manager's acumen and an experiential sensibility to his work.

Formerly the Founder and President of Moleskine America and an executive at De’Longhi, he takes on projects where his strategic leadership, business development and marketing insight can help brands reignite growth, ensure company wellness and align their teams around a core purpose.

Marco is based in Los Angeles, CA and works internationally.

Marco Beghin
I think of Marco as a workplace innovator, he combines an executive’s acumen with deep sensibility to design and human potential. He is a creative engager, who helps me stay attuned to evolving personal and business needs. Every time I talk with him, I feel empowered to discover new ways of seeing things, where awareness and mobility are key to growth and success.
— Jan Vingerhoet, CEO Flos USA

Who Else Wants to join?

We are building a community…get in here.

Empathetic designers, sales storytellers, pain spoken operations mechanics, many-hat-wearing event makers, marketing-savvy people pros, non-cynical advertisers…you know who you are.

Reach out and tell us why you are great and the kinds of projects you love.