Upright Brand

Stand Above The Hustle

(646) 807-8654

Upright Brand helps founders grow their business. Established by Erik Fabian, a former senior brand marketer at Moleskine and Greenhouse Software, our approach is based on research into the strategies and tactics startups need at each stage of growth.

/ Privacy Policy

Protecting your personal privacy is important to Upright Brand (“we,” “us,” or “Upright Brand”). The purpose of this Privacy Policy is to help you understand how Upright Brand collects, uses and safeguards the information you provide to us. This Privacy Policy is solely applicable for the website located at http://uprightbrand.me (the “Website”).

By using or accessing the Website, you signify your agreement to be bound by this Privacy Policy. IF YOU DO NOT AGREE TO THIS PRIVACY POLICY YOU MAY NOT ACCESS OR OTHERWISE USE THE WEBSITE.

Personally Identifiable Information That We Collect

Upright Brand will not collect personally identifiable information from you unless you voluntarily provide it to us. The personally identifiable information which you may provide to us could include your complete name and e-mail address for purposes such as posting a comment, submitting a survey, registering for our newsletter, RSVPing to an event or signing up for a commenting account.

Non-Personal or Aggregate Information That We Collect

When you access the Website, we may automatically collect non-personally identifiable information from you, such as IP address, web pages viewed, browser type, referring service, usage and browsing habits on the Website, and similar data. We may also aggregate demographic information collected from our users (such as the number of users in a particular state) in a manner which does not identify any one individual.

Information Use

We will only use your personally identifiable information as described in this Privacy Policy, unless you have specifically consented to another type of use, either at the time the personally identifiable information is collected from you or through some other form of consent from you or notification to you:

We may use your personally identifiable information to respond to your inquires or requests, including confirmation of event RSVPs.

We may use your personally identifiable information to send emails from time to time, but we will not provide your personally identifiable information to third parties for them to contact you directly unless otherwise permitted by this Privacy Policy or if you provide your consent.

We may permit our vendors and subcontractors to access your personally identifiable information, but they are only permitted to do so in connection with performing services for us. They are not authorized by us to use the information for their own benefit.

We may disclose personally identifiable information as required by law or legal process.

We may disclose personally identifiable information to investigate suspected fraud, harassment or other violations of any law, rule or regulation, or the terms or policies for our services or our sponsors.

We may transfer your personally identifiable information in connection with the sale or merger or change of control of the Website, Upright Brand or the division responsible for the services with which your personally identifiable information is associated.

We may share your personally identifiable information with an affiliate of Upright Brand who is in the same corporate family as us as long as their privacy practices are substantially similar to ours.

Non-personally identifiable or aggregate information may be shared with any number of parties, provided that such information shall not specifically identify you.

Cookies: We use cookies, web beacons and similar technology to help you navigate the Services, to allow us to learn how you use the Services, and to improve the Services. Cookies are text files we place in your computer’s browser to store your preferences. Cookies, by themselves, do not reveal any Personal Information unless you choose to provide this information to us by, for example, registering at our Site. However, once you choose to provide Personal Information to the Services, this information may be linked to the data stored in the cookie. If you decide not to permit cookies on your computer, this may affect your ability to use the Services.

We may use Customer Data, User Data, Technical Data and Marketing Data to deliver relevant website content and advertisements to you (including Facebook adverts or other display advertisements) and to measure or understand the effectiveness of the advertising we serve you. Our lawful ground for this processing is legitimate interests which is to grow our business. We may also use such data to send other marketing communications to you. Our lawful ground for this processing is either consent or legitimate interests (namely to grow our business).

Sensitive Data

We do not collect any Sensitive Data about you. Sensitive data refers to data that includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data. We do not collect any information about criminal convictions and offences.

Where we are required to collect personal data by law, or under the terms of the contract between us and you do not provide us with that data when requested, we may not be able to perform the contract (for example, to deliver goods or services to you). If you don’t provide us with the requested data, we may have to cancel a product or service you have ordered but if we do, we will notify you at the time.

We will only use your personal data for a purpose it was collected for or a reasonably compatible purpose if necessary. For more information on this please email us at privacy@uprightbrand.me and please use the subjectline: “Data Request.” In case we need to use your details for an unrelated new purpose we will let you know and explain the legal grounds for processing.

We may process your personal data without your knowledge or consent where this is required or permitted by law.

As a responsible company, we do not use automatic decision-making or profiling.

Security

The security of your personally identifiable information is very important to us. When we collect your personally identifiable information, we use reasonable efforts to protect it from unauthorized access. However, due to the inherent open nature of the Internet, we cannot guarantee that your personally identifiable information will be completely free from unauthorized access by third parties such as hackers and your use of the Website demonstrates your assumption of this risk.

Your Disclosures in Blogs and Other Social Media

You should be aware that personally identifiable information which you voluntarily include and transmit online in a publicly accessible blog, social media platform or otherwise may be viewed and used by others without any restrictions. We are unable to control such uses of your personally identifiable information, and by using such services you assume the risk that the personally identifiable information provided by you may be viewed and used by third parties for any number of purposes.

Data Retention

We will only retain your personal data for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

When deciding what the correct time is to keep the data for we look at its amount, nature and sensitivity, potential risk of harm from unauthorised use or disclosure, the processing purposes, if these can be achieved by other means and legal requirements.

For tax purposes the law requires us to keep basic information about our customers (including Contact, Identity, Financial and Transaction Data) for six years after they stop being customers.
 
In some circumstances we may anonymise your personal data for research or statistical purposes in which case we may use this information indefinitely without further notice to you.

User Content

Any User Content (as defined in the Terms of Use) will be considered non-confidential and non-proprietary. See the Terms of Use for additional details.

Children

We do not intentionally collect personally identifiable information from children under the age of 16. When we become aware that personally identifiable information from a child under 16 has been collected without such child’s parent or guardian’s consent, we will use all reasonable efforts to delete such information from our database.

Transfer of Personally Identifiable Information into the USA

Our servers are maintained in the United States of America. By using the Website or participating in the services, you freely and specifically give us your consent to export your personally identifiable information to the USA and to store and use it in the USA as specified in this Privacy Policy.

What Do Users in the European Union Need to Know?

Rights Regarding Your Personal Data:

By law, users in the EU, United Kingdom, Lichtenstein, Norway, or Iceland have certain rights with respect to their Personal Data, including those set forth below. For more information about these rights, or to submit a request, please email us at privacy@uprightbrand.me. Please note that in some circumstances, we may not be able to fully comply with your request, such as if it is frivolous or extremely impractical, if it jeopardizes the rights of others, or if it is not required by law, but in those circumstances, we will still respond to notify you of such a decision. In some cases, we may also need to you to provide us with additional information, which may include Personal Data, if necessary to verify your identity and the nature of your request.

Access: You can request more information about the Personal Data we hold about you and request a copy of such Personal Data. You can also access certain of your Personal Data by emailing privacy@uprightbrand.me.

Rectification: If you believe that any Personal Data we are holding about you is incorrect or incomplete, you can request that we correct or supplement such data by emailing privacy@uprightbrand.me. You may also be able to correct some of this information directly by making updates to your account.

Erasure: You can request that we erase some or all of your Personal Data from our systems.

Withdrawal of Consent: If we are processing your Personal Data based on your consent (as indicated at the time of collection of such data), you have the right to withdraw your consent at any time. Please note, however, that if you exercise this right, you may have to then provide express consent on a case-by-case basis for the use or disclosure of certain of your Personal Data, if such use or disclosure is necessary to enable you to utilize some or all of our Services.

Portability: You can ask for a copy of your Personal Data in a machine-readable format. You can also request that we transmit the data to another controller where technically feasible.

Objection: You can contact us to let us know that you object to the further use or disclosure of your Personal Data for certain purposes, such as for direct marketing purposes.

Restriction of Processing: You can ask us to restrict further processing of your Personal Data.

Right to File Complaint: You have the right to lodge a complaint about Upright Brand’s practices with respect to your Personal Data with the supervisory authority of your country or EU Member State.

You can learn more about these rights at: https://ico.org.uk/for-organisations/guide-to-the-general-data-protection-regulation-gdpr/individual-rights/

Data Protection Provisions About The Application And Use Of Squarespace

The Upright Brand websites are built and hosted by Squarespace. We use this service to provide information about our company, upcoming events, and services.

The operating company of Squarespace is Squarespace, Inc., 225 Varick Street, 12th Floor, New York, NY 10014 United States

The applicable data protection provisions of Squarespace may be accessed at: https://www.squarespace.com/privacy

Data Protection Provisions About The Application And Use Of MailerLite

We use MailerLite to manage our email marketing subscriber list and to send emails to our subscribers. MailerLite is a third-party provider, which may process your data using industry standard technologies to help us monitor and improve our newsletter.

MailerLite’s privacy policy is available at: https://www.mailerlite.com/privacy-policy.

You can unsubscribe from our newsletter by clicking on the unsubscribe link provided at the end of each newsletter.

Data Protection Provisions About The Application And Use Of Google

In order to communicate with individuals and users externally and with our team internally, we use services (such as Gmail, Google Drive, and Google Sheets). Google INC is an American multinational technology company that specializes in Internet-related services and products, which include online advertising technologies, search engine, cloud computing, software, and hardware.

The operating company of Google is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA, United States

The applicable data protection provisions of Google may be accessed at: https://policies.google.com/privacy.

Data Protection Provisions About The Application And Use Of Zapier

We use Zapier, a web automation app, to transfer some personal data from online forms to our email marketing tools (such as MailerLite and Google).

Zapier stores data on their servers, which are based in the United States.

The applicable data protection provisions of Zapier may be accessed at: https://zapier.com/privacy/

Third-Party Services

In general, the third-party providers used by us will only collect, use, and disclose your information to the extent necessary to allow them to perform the services they provide to us. However, certain third-party service providers, such as payment gateways and other payment transaction processors, have their own privacy policies in respect to the information we are required to provide to them for your purchase-related transactions. For these providers, we recommend that you read their privacy policies so you can understand the manner in which your personal information will be handled by these providers. In particular, remember that certain providers may be located in or have facilities that are located a different jurisdiction than either you or us. So if you elect to proceed with a transaction that involves the services of a third-party service provider, then your information may become subject to the laws of the jurisdiction(s) in which that service provider or its facilities are located. As an example, if you are located in Canada and your transaction is processed by a payment gateway located in the United States, then your personal information used in completing that transaction may be subject to disclosure under United States legislation, including the Patriot Act. Once you leave our store’s website or are redirected to a third-party website or application, you are no longer governed by this Privacy Policy or our website’s Terms of Service. When you click on links on our store, they may direct you away from our site. We are not responsible for the privacy practices of other sites and encourage you to read their privacy statements.

Other Services

As a convenience to you, the Website may contain links and/or embedded access to third party websites not owned or controlled by Upright Brand. We are not responsible for the privacy practices or content of these third party websites. When you use such third party websites, you do so at your own risk.

This site directs people to Amazon and is an Amazon Associate member.

Changes to this Privacy Policy

We reserve the right, at our discretion, to change, modify, add or remove portions from this Privacy Policy at any time. However, if at any time in the future we plan to use personally identifiable information in a way that materially differs from this Privacy Policy, including sharing such information with more third parties, we will post such changes here and provide you the opportunity to opt-out of such differing uses. Your continued use of the Website following the posting of any changes to this Privacy Policy means you accept such changes.

Website Terms of Use

Use of the Website is governed by and subject to the Terms of Use contained at www.uprightbrand.me. This Privacy Policy is incorporated into such Terms of Use.

Contact Information

Should you have any questions, you may contact us at privacy@uprightbrand.me.

Upright Brand is based in Brooklyn, NY, USA.

Effective Date

This Privacy Policy was last updated on May, 26th, 2018.