Personally Identifiable Information That We Collect
Upright Brand will not collect personally identifiable information from you unless you voluntarily provide it to us. The personally identifiable information which you may provide to us could include your complete name and e-mail address for purposes such as posting a comment, submitting a survey, registering for our newsletter, RSVPing to an event or signing up for a commenting account.
Non-Personal or Aggregate Information That We Collect
When you access the Website, we may automatically collect non-personally identifiable information from you, such as IP address, web pages viewed, browser type, referring service, usage and browsing habits on the Website, and similar data. We may also aggregate demographic information collected from our users (such as the number of users in a particular state) in a manner which does not identify any one individual.
We may use your personally identifiable information to respond to your inquires or requests, including confirmation of event RSVPs.
We may permit our vendors and subcontractors to access your personally identifiable information, but they are only permitted to do so in connection with performing services for us. They are not authorized by us to use the information for their own benefit.
We may disclose personally identifiable information as required by law or legal process.
We may disclose personally identifiable information to investigate suspected fraud, harassment or other violations of any law, rule or regulation, or the terms or policies for our services or our sponsors.
We may transfer your personally identifiable information in connection with the sale or merger or change of control of the Website, Upright Brand or the division responsible for the services with which your personally identifiable information is associated.
We may share your personally identifiable information with an affiliate of Upright Brand who is in the same corporate family as us as long as their privacy practices are substantially similar to ours.
Non-personally identifiable or aggregate information may be shared with any number of parties, provided that such information shall not specifically identify you.
We may use Customer Data, User Data, Technical Data and Marketing Data to deliver relevant website content and advertisements to you (including Facebook adverts or other display advertisements) and to measure or understand the effectiveness of the advertising we serve you. Our lawful ground for this processing is legitimate interests which is to grow our business. We may also use such data to send other marketing communications to you. Our lawful ground for this processing is either consent or legitimate interests (namely to grow our business).
We do not collect any Sensitive Data about you. Sensitive data refers to data that includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data. We do not collect any information about criminal convictions and offences.
Where we are required to collect personal data by law, or under the terms of the contract between us and you do not provide us with that data when requested, we may not be able to perform the contract (for example, to deliver goods or services to you). If you don’t provide us with the requested data, we may have to cancel a product or service you have ordered but if we do, we will notify you at the time.
We will only use your personal data for a purpose it was collected for or a reasonably compatible purpose if necessary. For more information on this please email us at firstname.lastname@example.org and please use the subjectline: “Data Request.” In case we need to use your details for an unrelated new purpose we will let you know and explain the legal grounds for processing.
We may process your personal data without your knowledge or consent where this is required or permitted by law.
As a responsible company, we do not use automatic decision-making or profiling.
The security of your personally identifiable information is very important to us. When we collect your personally identifiable information, we use reasonable efforts to protect it from unauthorized access. However, due to the inherent open nature of the Internet, we cannot guarantee that your personally identifiable information will be completely free from unauthorized access by third parties such as hackers and your use of the Website demonstrates your assumption of this risk.
Your Disclosures in Blogs and Other Social Media
You should be aware that personally identifiable information which you voluntarily include and transmit online in a publicly accessible blog, social media platform or otherwise may be viewed and used by others without any restrictions. We are unable to control such uses of your personally identifiable information, and by using such services you assume the risk that the personally identifiable information provided by you may be viewed and used by third parties for any number of purposes.
We will only retain your personal data for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.
When deciding what the correct time is to keep the data for we look at its amount, nature and sensitivity, potential risk of harm from unauthorised use or disclosure, the processing purposes, if these can be achieved by other means and legal requirements.
For tax purposes the law requires us to keep basic information about our customers (including Contact, Identity, Financial and Transaction Data) for six years after they stop being customers.
In some circumstances we may anonymise your personal data for research or statistical purposes in which case we may use this information indefinitely without further notice to you.
We do not intentionally collect personally identifiable information from children under the age of 16. When we become aware that personally identifiable information from a child under 16 has been collected without such child’s parent or guardian’s consent, we will use all reasonable efforts to delete such information from our database.
Transfer of Personally Identifiable Information into the USA
What Do Users in the European Union Need to Know?
Rights Regarding Your Personal Data:
By law, users in the EU, United Kingdom, Lichtenstein, Norway, or Iceland have certain rights with respect to their Personal Data, including those set forth below. For more information about these rights, or to submit a request, please email us at email@example.com. Please note that in some circumstances, we may not be able to fully comply with your request, such as if it is frivolous or extremely impractical, if it jeopardizes the rights of others, or if it is not required by law, but in those circumstances, we will still respond to notify you of such a decision. In some cases, we may also need to you to provide us with additional information, which may include Personal Data, if necessary to verify your identity and the nature of your request.
Access: You can request more information about the Personal Data we hold about you and request a copy of such Personal Data. You can also access certain of your Personal Data by emailing firstname.lastname@example.org.
Rectification: If you believe that any Personal Data we are holding about you is incorrect or incomplete, you can request that we correct or supplement such data by emailing email@example.com. You may also be able to correct some of this information directly by making updates to your account.
Erasure: You can request that we erase some or all of your Personal Data from our systems.
Withdrawal of Consent: If we are processing your Personal Data based on your consent (as indicated at the time of collection of such data), you have the right to withdraw your consent at any time. Please note, however, that if you exercise this right, you may have to then provide express consent on a case-by-case basis for the use or disclosure of certain of your Personal Data, if such use or disclosure is necessary to enable you to utilize some or all of our Services.
Portability: You can ask for a copy of your Personal Data in a machine-readable format. You can also request that we transmit the data to another controller where technically feasible.
Objection: You can contact us to let us know that you object to the further use or disclosure of your Personal Data for certain purposes, such as for direct marketing purposes.
Restriction of Processing: You can ask us to restrict further processing of your Personal Data.
Right to File Complaint: You have the right to lodge a complaint about Upright Brand’s practices with respect to your Personal Data with the supervisory authority of your country or EU Member State.
You can learn more about these rights at: https://ico.org.uk/for-organisations/guide-to-the-general-data-protection-regulation-gdpr/individual-rights/
Data Protection Provisions About The Application And Use Of Squarespace
The Upright Brand websites are built and hosted by Squarespace. We use this service to provide information about our company, upcoming events, and services.
The operating company of Squarespace is Squarespace, Inc., 225 Varick Street, 12th Floor, New York, NY 10014 United States
The applicable data protection provisions of Squarespace may be accessed at: https://www.squarespace.com/privacy
Data Protection Provisions About The Application And Use Of MailerLite
We use MailerLite to manage our email marketing subscriber list and to send emails to our subscribers. MailerLite is a third-party provider, which may process your data using industry standard technologies to help us monitor and improve our newsletter.
You can unsubscribe from our newsletter by clicking on the unsubscribe link provided at the end of each newsletter.
Data Protection Provisions About The Application And Use Of Google
In order to communicate with individuals and users externally and with our team internally, we use services (such as Gmail, Google Drive, and Google Sheets). Google INC is an American multinational technology company that specializes in Internet-related services and products, which include online advertising technologies, search engine, cloud computing, software, and hardware.
The operating company of Google is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA, United States
The applicable data protection provisions of Google may be accessed at: https://policies.google.com/privacy.
Data Protection Provisions About The Application And Use Of Zapier
We use Zapier, a web automation app, to transfer some personal data from online forms to our email marketing tools (such as MailerLite and Google).
Zapier stores data on their servers, which are based in the United States.
The applicable data protection provisions of Zapier may be accessed at: https://zapier.com/privacy/
As a convenience to you, the Website may contain links and/or embedded access to third party websites not owned or controlled by Upright Brand. We are not responsible for the privacy practices or content of these third party websites. When you use such third party websites, you do so at your own risk.
This site directs people to Amazon and is an Amazon Associate member.
Should you have any questions, you may contact us at firstname.lastname@example.org.
Upright Brand is based in Brooklyn, NY, USA.